First Things First: Sales
There's an old saying in my industry, although I'm sure it's true in all companies that provide a service or product for a price: "Revenue solves all problems."
Even from the largest corner office, all CEO's, and everyone at a company depends upon the modest sales person. If the sales people didn't sell, no one at the company would have a job. There wouldn't be a need for any of the other departments. Of course, there are extreme examples where you could argue the point, a start-up biotech leaps to mind, but I'd argue in this case, the founders, in order to perform pure research in the hopes of developing a new drug, device or modality, would have to have sold their vision, expertise, etc. to a private equity firm, or even Uncle Max for that matter.
Take this case a bit farther, someone would have to have provided the necessary funding to perform the due diligence (that a market even exists for the great big new product, or service) required to even get company XYZ off of the ground.
Instead, assume a run of the mill company. Imagine any problem that this company many run aground on. Can you imagine one problem that an increase in sales wouldn't go a long way to fixing.
Legal problems come to mind, but if the legal issue is to be worked out, the company will need counsel, top notch, and lots of it. Where will the money come from? You can't cost-cut your way out of trouble. The money comes from sales, every time. It might be the CEO selling the company to a competitor, but no matter how you cut it, sales and salesmanship rule the roost at all firms.
I defy you to site even one example that blows-up my first statement. Just in case your memory is as bad as mine, that statement is, "Revenue solves all problems."
This is important because every employee, at every company performs some act that requires sales skills every day.

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