Articles submitted to Plus Ultra will be provided to subscribers, who decide whether or not they wish to print them. The readership numbers stay with the publishing blog. While we all feel strongly about the quality of our blogs, note that the most popular and successful blogs draw widely from many different writers. We don't know what our readers will respond well to.
The provider of content receives credit for the content, and a link, at least one, from the publishing blog. This submitted article should contain a paragraph from the blog publisher that explains why this "new" piece has a place in the blog. The blog publisher should plug, or promote the article.
The submitted article will carry with it a readership, which as I mentioned, is a potential new subscriber.
I re-published 3 articles in my own blog from my archives 2 weeks ago. It's the same stuff I published in early July, '06. All 3 out-drew, by a significant number, their readership from a few months ago. I picked-up a handful of new subscribers as well.
I now have 4 writers. The newest hit the cover off the ball, and within a month should pass 2 of those articles into my top 10 most re
ad on my site. The voice of a new writer is music to my reader's ears. It also eases the burden of having to post, even when I haven't anything to say.
Lastly, put yourself in the position of a person who submitted three articles, and agreed to publish 3 articles as well. Let's say the 3 articles were published and drew poorly, 15 readers each. That's 45 readers, some of whom are your regulars, some from the blog where they were originally published, and some from search engines; How much of your work went into this initiative? None! Everything besides your regular readership is gravy. Will any subscribe? Will any return? Yes to both. Of the articles you submitted, you now have a linked blog, wider exposure, and a stronger reputation as a writer since another blog published your work. Again, how much work involved? None!
Pulling from your archives, 3 articles a month, publishing 3 a month might look like this: 600 new readers, most of them new, at 3 subscribers a month, 36 per year, and 12 linked blogs. All occurring in a year, all requiring little or no work, since it's already been done. Compare these numbers to your current figures, and assume linear growth from your ongoing blogging.
Where are you after that? How about 3 years out?
What's in it for me, 1 month after a retread article is published, I publish it in Plus Ultra, where it creates another link, draws subscribers to me, and increases my readership to what is really a wear house.
This is called leverage. You've already done the work, now pull in an ally, Plus Ultra, and drive your links and readership on work you've already done.
This is Plus Ultra's first initiative. It will succeed only if Plus Ultra draws subscribers. Articles will be re-tagged for search engine purposes. Expect your articles to run no later than one month from submission.
Really good ideas, we all like leverage.
Nice color and layout of new blog too.
Keep up the good work.
dave
Posted by: dave gershner | October 06, 2006 at 12:44 PM