There is no substitute for hard work; a real writer, when blocked, deconstructs even the simplest opinions into 3 word "pictures", which when read, spark an inevitable, "I hadn't thought if IT that way". Failing that, writers write a list; readers find lists irresistible.
Have you ever noticed this?
A woman, Liz Strauss, writes a really interesting blog, Successful Blog(ers), http://www.successful-blog.com/301-what-is-an-sob/ examines many commonalities among good blogs. Even if you're not a writer, you might look at her page, which explains what draw you to certain blogs or authors. What do your favorites have in common?
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